PROUDLY FROM TEXAS

HEB PACKAGING REFRESH

The Certified Angus Beef® brand is the world’s leading Angus brand and
consumer’s top choice for premium beef

HEB SAUSAGES

Designapolis’ design for new Chuck and Bravado Burger packaging communicates bold, commanding graphics that speak directly to the target market and position it above others on the freezer shelf. The CAB brand logo is prominently displayed along mouthwatering photography in order to leverage existing brand equity.

The ‘Locally Produced’ campaign was developed to gain brand awareness and connect to the local community, which Jensen Meat has been a part of since 1958.
The citywide campaign included billboards, print, social media and radio; resulting in better brand visibility throughout the greater San Diego area.
The campaign’s message clearly conveyed the company’s core business to area retailers, restaurateurs and consumers alike.

DESIGN PRINCIPLE

Following the Rules

Designapolis’ design for new Chuck and Bravado Burger packaging communicates bold, commanding graphics that speak directly to the target market and position it above others on the freezer shelf.

RESULTS

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