I WANT

BOB’S BURGERS

Bo Jackson, regarded as the greatest running back in NFL history, traded shoulder pads for an apron to conquer
the food industry business with the same flair he exhibited as a professional football and baseball player.

Designapolis was thrilled to work with the former Heisman Trophy winner on his signature gourmet line of burgers and took inspiration from his uniquely stellar career to marry baseball and football elements for the new brand packaging.

DESIGN PRINCIPLE
Following the Rules

Designapolis’ design for new Chuck and Bravado Burger packaging communicates bold, commanding graphics that speak directly to the target market and position it above others on the freezer shelf. The CAB brand logo is prominently displayed along mouthwatering photography in order to leverage existing brand equity.
DESIGN PRINCIPLE
Following the Rules

Designapolis’ design for new Chuck and Bravado Burger packaging communicates bold, commanding graphics that speak directly to the target market and position it above others on the freezer shelf. The CAB brand logo is prominently displayed along mouthwatering photography in order to leverage existing brand equity.
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DESIGN PRINCIPLE
Following the Rules

Designapolis’ design for new Chuck and Bravado Burger packaging communicates bold, commanding graphics that speak directly to the target market and position it above others on the freezer shelf. The CAB brand logo is prominently displayed along mouthwatering photography in order to leverage existing brand equity.
DESIGN PRINCIPLE
Following the Rules

Designapolis’ design for new Chuck and Bravado Burger packaging communicates bold, commanding graphics that speak directly to the target market and position it above others on the freezer shelf. The CAB brand logo is prominently displayed along mouthwatering photography in order to leverage existing brand equity.
Previous
Next

Ad for ‘Bo Jackson’s Triple Play’ campaign
Designapolis conceived
as part of an overall marketing plan

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IMPACT

“Sodisjcz’ nsi’sies’espoiaj soifjse’ofije’pfoafj’po ‘dscia’oiq’pojac’pojojoo.”