LATIN AMERICA OUTDOORS
COLEMAN
In the arena of recreational gear few company names enjoy the recognition and consumer trust as that of Coleman. Founded in 1914, they
are the world’s leading maker of a curated line of camping, cooking and specialty light products. Part of countless hours of fun camping
memories, the iconic Coleman® Propane Lantern is one of many products featured in the 100-year anniversary catalog that
Designapolis made for the Latin American division.
To capitalize on existing brand equity, they highlighted the lantern which also appears on their logo. A newly designed anniversary symbol boldly commemorates the company’s centennial.
DESIGN PRINCIPLE
Following the Rules
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displayed along mouthwatering photography in order to
leverage existing brand equity.
