BILL USSERY MOTORS
BRAND IDENTITY
The inspiration for the identity Designapolis created for the state-of-the-art Mercedes-Benz certified facility goes back to the spring of 1934, when two new Mercedes-Benz W25 racecars went over the weight limit by one kilogram. After some quick thinking, scraping and a lot of sanding, the racecars emerged in a novel, matte-silver finish, hence the nickname Silver Arrow.
The minimalist design embodies the spirit of the iconic Silver Arrow Mercedes-Benz racecars of the 1930’s. The modern interpretation of the legendary Grand Prix racing car combines old-world charm with a contemporary sensibility.
DESIGN PRINCIPLE
Following the Rules
Designapolis’ design for new Chuck and Bravado Burger packaging communicates bold, commanding graphics that speak directly to the target market and position it above others on the freezer shelf. The CAB brand logo is prominently displayed along mouthwatering photography in order to leverage existing brand equity.
VISION
Designapolis’ design for new Chuck and Bravado Burger packaging communicates bold, commanding graphics that speak directly to the
target market and position it above others on the freezer shelf. The CAB brand logo is prominently displayed along mouthwatering
photography in order to leverage existing brand equity.
