The Fittipaldi Cigar Company was founded by, and is the namesake of Emerson Fittipaldi, a Brazilian Formula One and Indianapolis racing champion. The brand combines two things the famed driver enjoys most: racing and cigars. The cigar label represents his legendary career and is full of rich symbolism, such as the red colored band and elements that portray the Marlboro World Championship Team. The hand-rolled cigars are impeccably packaged in an engraved, cedar wood box with branding extending to cases, lighters and ashtrays.