SAN DIEGO, CA.
JENSEN MEAT
Founded in 1958, Jensen Meat needed a facelift to reflect its new management, growth and expansion. The new corporate brand Designapolis
devised expertly communicates their core business as a leading processor of quality ground beef products for the food service distribution,
restaurant, retail and school markets.
This new identity was applied throughout all aspects of their corporate communication and retail packaging systems, and is now worthy of
representing their newly built, 150,000 square-foot, most modern plant west of the Mississippi.
PHOTOGRAPHY & DIGITAL RETOUCHING
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PACKAGING
The packaging system for Jensen Meat marked the continuation of a comprehensive identity program across a range of product lines. The project included revamping package architecture to reinvigorate the company’s retail offerings. Designapolis revitalized individual SKUs to reflect the new, dynamic direction of the company, helping them reach higher sales goals.
The ‘Locally Produced’ campaign was developed to gain brand awareness and connect to the local community, which Jensen Meat has been a part of since 1958.
The citywide campaign included billboards, print, social media and radio; resulting in better brand visibility throughout the greater San Diego area.
The campaign’s message clearly conveyed the company’s core business to area retailers, restaurateurs and consumers alike.