LATIN COMPANY
LOPEZ FOODS
Lopez Foods is the Fort Knox of the Hamburglar. It operates around the clock as it grinds, blends, molds, and quick-freezes millions of
all-beef hamburgers, pork sausage patties and Canadian-style bacon for McDonald’s restaurants and other food giants like
Walmart, Costco, Burger King and Applebee’s.
After a decade of recognition as leaders in food safety, quality production and customer service, their image needed an update. Designapolis created a bold identity to embody the business leader Lopez Foods has become.
REBRANDING + DIGITAL MEDIA
The branding system gives prominence to the Lopez name and highlights the company’s proud status as the 10th largest, minority-owned manufacturer of beef and pork products in the US. The sunrise references the original logo and landscape where the products originate. The oval shape suggests a patty, while the cuts on each side are a nod to plant procedures. The new identity was developed as part of a comprehensive rebranding campaign as they enjoy continued growth and success.
LOPEZ FOODS EXHIBIT DISPLAY
Marketing
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LOPEZ FOODS EXHIBIT DISPLAY
Marketing
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The Lopez Foods website allows customers to
log on and quickly search for recipes, products
and nutritional information.
Bold collateral pieces support marketing and
sales efforts to gain a more significant
presence in the competitive retail environment.
T-shirt designs help inspire company pride,
commemorate milestones and help employees
become enthusiastic brand ambassadors.