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MICKEY BURGERS
Mickey Burgers® lets Disney fans experience fun theme park dining at home. The barbecue theme packaging showcases the world-famous
characters in active gear, tying it to the Disney Magic of Healthy Living campaign, a multimedia initiative that partners with parents in their
quest to raise healthy, happy kids. The new packaging effectively capitalizes on the worldwide recognition of the Disney® brand.
VISION
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For the Mickey Burgers packaging, we adhered to strict character guidelines in order to remain consistent with existing Walt Disney Company
brand assets. We were given a lot of freedom in how we used the Disney assets and had fun with the project. We chose a barbeque theme
for the front of the packaging and showcased world famous, Mickey Character in active gear, in the center of the packaging. We used the
Goofy character in the background along with other elements to create a friendly backyard environment. We chose Mickey riding on a bicycle
alongside an excited Goofy character on the back of the packaging in order to tie into the Disney Healthy Kids Campaign.
AVAILABLE AT TARGET!
The website showcased is themed around the Magic of Healthy Living and is where kids can go online to play games and learn more about eating balanced meals. There are sections where kids are encouraged to try new foods, start vegetable gardens, print recipes and more. Both a box and bag packaging were created for different applications.
PHOTOGRAPHY
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