Nueva Cocina is Spanish for ‘new kitchen’ and reflects the innovative and contemporary twist the brand brings to traditional, Latin-style cuisine. It offers consumers an all-natural, vegetarian and gluten-free, premium line of pre-packed foods to make authentic, gourmet Latin and Caribbean cuisine at home. Since there was nothing in the Latin food category with similar qualities, Designapolis created an equally distinctive identity that combined modern graphics, classic colors and tropical elements to distinguish the brand from others on store shelves.