BRANDS
We help brands tell their story.
PACKAGING
The packaging system for Jensen Meat brand marked the continuation of a comprehensive identity program across a range of product lines. The project included revamping package architecture to reinvigorate the company’s retail offerings. Designapolis revitalized individual SKUs to reflect the new, dynamic direction of the company, helping them reach higher sales goals.
PHOTOGRAPHY
Designapolis helps products and services look enticing with images that capture and hold attention and hold interest to achieve marketing goals. Ultimately, the brand must be the hero in the image and never get lost among the props and styling.
Designapolis developed the advertising campaigns for Lopez Food’s sponsorship of the McDonald’s All-American Games. The promotional concepts celebrate high school basketball all-star players who qualify for the games. Since 1978, the 1,200+ players that have competed in the Games form an elite group of some of the top names in basketball history including Michael Jordan, Magic Johnson and LeBron James. The Chicago event benefits Ronald McDonald House Charities and has raised more than $11 million for the charity since its inception.
DOCTORS HOSPITAL — GAMMA KNIFE
The Gamma Knife is not actually a knife. It is a multi-million dollar device that uses gamma-ray laser technology to destroy cancerous and non-cancerous brain tumors, and treat other conditions. Designapolis used laser die-cuts to subtly reference this technology. All marketing materials work together to generate increased awareness for the procedure. Production in English and Spanish ensure targeted consumer reach in South Florida, as well as Central and South America.
PuntoMio, Spanish for ‘My Spot,’ allows millions of people in Latin America to purchase US products online and have them shipped to their doorstep. Designapolis created an iconic and bold corporate identity to represent both personal service and a logistics-based business. The round humanoid shape was deliberately chosen to express an inviting and personable feeling to consumers, while also referencing a map icon.
The PuntoMio website allows customers to sign up and easily shop US brands from the comfort of their homes, all while providing an enjoyable user experience.
Wearables, such as T-shirts, are designed to help create brand awareness by showcasing the eye-catching PuntoMio logo.
The colorful PuntoMio Stationery spotlights the brand’s fun aspect and utilizes complementary colors to further energize the brand identity.